Case Study

20% more appointment bookings for Studio K Médico-Esthétique, without increasing their investment!

Logo_studio k dermo-esthétique

Located in the heart of Plateau-Mont-Royal, Studio K is a unique destination for skincare in dermo-aesthetics. A specialized and welcoming studio offering their selection of products, machines, and protocols with tested and proven results.

Challenge

As a well-established clinic in the Montreal area, specializing in dermo-aesthetic skincare, Studio K was seeking a strategic partner to support its growth. Our mandate: improve the performance and profitability of their Google Ads campaigns.

Solution

  • 01

    Google Ads (SEM) campaigns revamp

    Restructuring and implementing strategies and campaigns designed to achieve conversion goals. Each campaign is specifically crafted to reach the right audience at the right time.

  • 02

    Enhanced the selection and segmentation of keywords for better targeting

    Advanced selection and segmentation of keywords to maximize the relevance and impact of campaigns. This approach captures user intent with greater precision.

  • 03

    Website optimizations

    Website optimization to increase the conversion rate and the number of appointments booked. Targeted adjustments were made to streamline the user experience and encourage action.

  • 04

    Leverage AI and automation tools

    Utilized artificial intelligence and automation tools to maximize conversions and enhance campaign efficiency. Smart tools enable optimized and responsive management, maximizing every opportunity.

  • 05

    Rigorous monitoring and proactive optimizations

    Regular monitoring of campaign performance with proactive adjustments to maintain and improve results. This ensures that each campaign stays aligned with objectives and evolves based on the outcomes achieved.

The results

+71%

more website visitors


+20%

increase in booked appointment


-39%

decrease in cost per clic (CPC)

Studio K is committed to delivering visible results, innovative treatments, and satisfied skin! We approached this project with the same dedication and precision as an experienced professional perfecting their craft. Through in-depth research, continuous effort, and agile adjustments, we not only met expectations but delivered exceptional results.

Very satisfied with my collaboration with Jean-François! He is efficient and dedicated to his work. Having worked with other companies, this has been my best experience with Google Ads. Thank you!

Kristina Dupont

Studio K Dermo-Esthétique

Logo