{"fr":{"header":{"title":"Votre transformation numérique commence ici","description":"Contactez-nous dès aujourd’hui pour discuter de vos objectifs d’affaires. Nous établirons rapidement un plan afin d’accélérer votre croissance et atteindre vos objectifs."},"contact":{"title":"Obtenez une analyse gratuite","description":"Remplissez le formulaire pour discuter de vos besoins, prendre rendez-vous, obtenir une analyse gratuite ou recevoir un devis personnalisé, conçu spécifiquement pour vous. Votre croissance en marketing digital commence ici!","name":"Comment pouvons-nous vous aider?","first_name":"Prénom *","last_name":"Nom de famille *","email":"Courriel *","phone":"Téléphone *","company":"Compagnie *","which_service_title":"Pour quel(s) besoin(s)? *","services":[{"service_title":"Référencement payant (Google Ads)"},{"service_title":"Publicité sur les réseaux sociaux"},{"service_title":"Stratégie de marketing numérique"},{"service_title":"Display / Programmatique / Vidéo"},{"service_title":"Gestion des réseaux sociaux"},{"service_title":"Optimisation de votre site web"},{"service_title":"Référencement naturel (SEO)"},{"service_title":"Autre"}],"message":"Message *","submit":"Soumettre","law_25_checkbox_text":"J'ai lu et j'accepte les conditions générales du site web, et je consens à recevoir des communications écrites de la part de Lauzier Média."},"arguments":{"photo":"https://wp.lauziermedia.ca/wp-content/uploads/2024/11/pexels-serpstat-177219-572056_C.jpg","title":"Pourquoi confier votre marketing à notre équipe","description":"Nous sommes dédiés à générer des résultats concrets, mesurables et rentables qui feront croître votre entreprise et augmenteront votre rentabilité","arguments":[{"title":"Obtenez des résultats concrets et mesurables","paragraph":"Nous vous offrons des stratégies personnalisées, axées sur les données, ainsi que des suivis et analyses approfondis, pour maximiser l’impact de chaque action et dollar investi."},{"title":"Atteignez vos objectifs grâce à une stratégie personnalisée","paragraph":"Puisque chaque entreprise est unique, nous mettrons en place une stratégie adaptée à votre entreprise afin d’atteindre vos objectifs."},{"title":"Profitez d'une transparence totale","paragraph":"Conservez un accès complet à toutes vos plateformes, données et stratégies mises en place, afin de suivre l’évolution de vos résultats en temps réel."},{"title":"Réactivité et disponibilité","paragraph":"Nous garantissons des réponses rapides à toutes vos demandes et adaptons chaque stratégie de manière flexible, afin qu'elle réponde parfaitement à vos besoins spécifiques."}]},"contact_infos":{"title":"Contactez-nous","business_hours":"Heures d'ouverture","days":"Lundi au vendredi","hours":"9h à 17h","phone":"Téléphone","contact_us_via_email":"Tout commence par une conversation, envoyez-nous simplement un courriel","photo":"https://wp.lauziermedia.ca/wp-content/uploads/2024/11/pexels-cottonbro-5052875_C.jpg","law_25_text":"Délégué responsable à la vie privée","law_25_email":"jf@lauziermedia.com","law_25_name":"Jean-François Lauzier"}},"en":{"header":{"title":"Here, your growth accelerates","description":"Contact us today to discuss your business goals. We will expeditiously create a plan to accelerate your growth and achieve your objectives"},"contact":{"title":"Get your FREE personalized quote!","description":"Fill out the form to receive a tailored quote designed specifically for your needs. Your journey to exceptional service starts here!","name":"How can we help you?","first_name":"First name *","last_name":"Last name *","email":"Email *","phone":"Phone *","company":"Business *","which_service_title":"For which services(s)? *","services":[{"service_title":"Paid advertising (Google Ads)"},{"service_title":"Social media advertising"},{"service_title":"Digital strategy"},{"service_title":"Display, programmatic, video"},{"service_title":"Social media management"},{"service_title":"Website optimization"},{"service_title":"Search Engine Optimization (SEO)"},{"service_title":"Other"}],"message":"Message *","submit":"Submit","law_25_checkbox_text":"I have read and accept the website's terms and conditions, and I consent to receiving written communications from Lauzier Média."},"arguments":{"photo":"https://wp.lauziermedia.ca/wp-content/uploads/2024/11/pexels-serpstat-177219-572056_C.jpg","title":"Why entrust your marketing to our team?","description":"We are dedicated to delivering tangible, measurable, and profitable results that will grow your business and increase your profitability.","arguments":[{"title":"Achieve Tangible and Measurable Results","paragraph":"We offer customized, data-driven strategies, along with thorough tracking and analysis, to maximize the impact of every action and dollar invested."},{"title":"Reach Your Goals with a Personalized Strategy","paragraph":"As every business is unique, we will develop a strategy tailored to your business to help you achieve your objectives."},{"title":"Benefit From Complete Transparency","paragraph":"Retain full access to all your platforms, data, and implemented strategies, allowing you to track your results in real-time."},{"title":"Responsiveness and Availability","paragraph":"We guarantee a swift response to all your requests and adjust each strategy to meet your specific needs."}]},"contact_infos":{"title":"Get in touch","business_hours":"Business hours","days":"Monday to Friday","hours":"9am to 5pm","phone":"Phone","contact_us_via_email":"It all begins with a conversation simply email us","photo":"https://wp.lauziermedia.ca/wp-content/uploads/2024/11/pexels-cottonbro-5052875_C.jpg","law_25_text":"Privacy Officer","law_25_email":"jf@lauziermedia.com","law_25_name":"Jean-François Lauzier"}}}
"fr"
[{"id":1178,"date":"2025-03-09T13:15:23","date_gmt":"2025-03-09T17:15:23","guid":{"rendered":"https://wp.lauziermedia.ca/?p=1178"},"modified":"2025-05-01T23:51:18","modified_gmt":"2025-05-02T03:51:18","slug":"why-a-b-testing-is-essential-and-how-to-do-it-right","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/","title":{"rendered":"Why A/B Testing Is Essential (and How to Do It Right)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1178","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/","article":{"principal":{"lang":"en","categorie":"marketing_web","back":"Back","title":"Why A/B Testing Is Essential (and How to Do It Right)","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/test-AB.png","short_text":"Understanding what resonates best with your customers and target audience is essential for running high-performing marketing campaigns. A/B testing allows you to experiment with different variations of your messages, visuals, and strategies to identify what truly drives engagement and conversion.","text":"<p>In a digital world where every click and every second of attention counts, it’s crucial to make decisions based on hard data rather than guesswork. That’s where A/B testing comes in — an essential method for optimizing the performance of your marketing campaigns, web pages, and even your products.</p>\n<p>In this article, we’ll explore what A/B testing is, why it’s indispensable, how to set it up effectively, and which mistakes to avoid.</p>\n<h2><strong>What Is A/B Testing?</strong></h2>\n<p>A/B testing is a method of comparing two versions of the same element to determine which one performs better.</p>\n<h3><strong>How does it work?</strong></h3>\n<p>Your audience is randomly split into two groups:</p>\n<ol>\n<li><strong>Group A</strong> sees the original version (the « control »)</li>\n<li><strong>Group B</strong> sees a modified version (the « variant »)</li>\n</ol>\n<p>Then, you measure the impact of the change on a key performance indicator, such as:</p>\n<ul>\n<li>Click-through rate (CTR) on a button or ad</li>\n<li>Conversion rate (purchase, sign-up, etc.)</li>\n<li>Engagement rate on a social media post</li>\n<li>Open rate of an email campaign</li>\n</ul>\n<p><strong>For example:</strong><br />\nYou want to test the effectiveness of a call-to-action button. Your current page has a red button. You wonder if a green button might get more clicks. So you create a version with a green button (Version B) and compare the results.</p>\n<h3><strong>Why Run A/B Tests?</strong></h3>\n<ol>\n<li><strong>Make data-driven decisions: </strong>No more relying on intuition or personal preferences. A/B testing provides measurable results that help you objectively choose what works best.</li>\n<li><strong>Optimize conversions: </strong>Even small changes (like adjusting a headline, image, or color) can have a significant impact on your overall performance.</li>\n<li><strong>Reduce risks: </strong>Before rolling out a new version of your website, email, or ad, you can test it in real conditions. This prevents potential negative impacts on performance.</li>\n<li><strong>Understand your audience: </strong>A/B tests reveal what resonates most with your users and prospects. You’ll gain insights into their behaviors and preferences.</li>\n</ol>\n<h3><strong>How to Set Up an Effective A/B Test</strong></h3>\n<ol>\n<li><strong>Define a clear objective: </strong>What behavior do you want to influence — a click, a sign-up, a purchase? Choose a precise and measurable metric.</li>\n<li><strong>Test only one element at a time: </strong>To get clear results, change just one variable. Otherwise, you won’t know what actually influenced the outcome.</li>\n<li><strong>Ensure you have a large enough sample size: </strong>Your test results must be statistically significant. A small sample can lead to misleading conclusions.</li>\n<li><strong>Let the test run long enough: </strong>Don’t rush to analyze results. A test that’s too short can be skewed by temporary fluctuations.</li>\n</ol>\n<h3><strong>Common A/B Testing Mistakes to Avoid</strong></h3>\n<ol>\n<li><strong>Changing multiple elements at once</strong>\n<ul>\n<li><strong>Example:</strong> You change the visual, headline, and CTA in one variant.<br />\nIn a new Facebook ad, you use both a different image and copy. Performance improves — but you don’t know if it was the image or the text. Result: you can’t draw reliable conclusions.</li>\n</ul>\n</li>\n<li><strong>Ending the test too early</strong>\n<ul>\n<li><strong>Example:</strong> Drawing conclusions after just 24 hours, before the platform’s algorithm stabilizes.<br />\nYou run two Google Ads versions. After a day, one seems to have a higher CTR, so you stop the test. But over several days, the other might have converted better, as it reached more qualified users.</li>\n</ul>\n</li>\n<li><strong>Ignoring seasonal or behavioral variations</strong>\n<ul>\n<li><strong>Example:</strong> Testing without accounting for day-of-week, time-of-month, or special events.<br />\nYou test an offer during a long holiday weekend (e.g., Black Friday), while the control version ran during a slow week. Your results are skewed by context, not content.</li>\n</ul>\n</li>\n<li><strong>Drawing conclusions without statistical significance</strong>\n<ul>\n<li><strong>Example:</strong> Reacting to small performance differences without checking if they’re due to chance.<br />\nOne ad has a 5% conversion rate, another 5.3%, based on a few hundred impressions. You conclude the second is better — but the sample is too small to be statistically meaningful.</li>\n</ul>\n</li>\n</ol>\n<h3><strong>More Real-Life Examples</strong></h3>\n<ul>\n<li><strong>E-commerce:</strong> A store tested two versions of a product page — one with a red “Buy Now” button and another with a green one. The green button increased purchases by 12%.</li>\n<li><strong>Email marketing:</strong> A company tested two email subject lines — one with an emoji, the other without. The version with the emoji achieved an 8% higher open rate.</li>\n<li><strong>Landing page:</strong> A landing page featuring a video testimonial was tested against a version without video. The sign-up rate doubled.</li>\n<li><strong>Online advertising (Facebook Ads):</strong> A brand tested two versions of a Facebook ad. Version A showed the product on a plain white background; Version B showed someone using the product in context. Version B achieved a 30% higher CTR and a 20% lower cost per conversion.</li>\n</ul>\n<h3><strong>In Summary</strong></h3>\n<p>A/B testing is a powerful tool to improve user experience and marketing performance. It allows you to confirm or refute hypotheses, fine-tune every detail, and — most importantly — make smart, informed decisions.</p>\n<p>So don’t wait: <strong>test, test, and test again!</strong><br />\nIt’s the best way to grow, innovate, and measure the impact of your efforts to maximize results and return on investment.</p>\n<p> </p>\n<p data-start=\"949\" data-end=\"1008\"><strong data-start=\"949\" data-end=\"974\">Jean-François Lauzier</strong><br data-start=\"974\" data-end=\"977\" />President, Digital Strategist</p>\n<p data-start=\"1010\" data-end=\"1134\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1010\" data-end=\"1032\">Lauzier Média Inc.</strong><br data-start=\"1032\" data-end=\"1035\" />📧 <a rel=\"noopener\" data-start=\"1038\" data-end=\"1057\">jf@lauziermedia.com</a><br data-start=\"1057\" data-end=\"1060\" />🌐 <a href=\"http://www.lauziermedia.com\" target=\"_new\" rel=\"noopener\" data-start=\"1063\" data-end=\"1114\">www.lauziermedia.com</a><br data-start=\"1114\" data-end=\"1117\" />📞 514 625-4933</p>\n","by_text":"By","by_name":"Jean-François Lauzier","title_seo":"Why A/B Testing Is Essential (and How to Do It Right)","meta_description":"Optimize your campaigns with A/B testing: methods, common mistakes to avoid, and real-world examples."},"share":{"title":"Share article","share_email_subject":"I would like to share this article with you.","share_email_body":"I would like to share this article with you.","share_email_title":"I would like to share this article with you."},"cta":{"title":"Ready to take your business to the next level?","description":"Together, let's implement strategies that deliver tangible results.","button":"Let's discuss your project"},"other_articles":{"title":"More interesting articles"},"second_cta":{"title":"Accelerate your growth with personalized solutions","description":"A partnership focused on tangible results and complete transparency","button":"Get a Free Analysis","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>Why A/B Testing Is Essential (and How to Do It Right) - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Why A/B Testing Is Essential (and How to Do It Right) - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-03-09T17:15:23+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-05-02T03:51:18+00:00\" />\n<meta name=\"author\" content=\"jeanfrancoislauzier@gmail.com\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"jeanfrancoislauzier@gmail.com\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/\",\"url\":\"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/\",\"name\":\"Why A/B Testing Is Essential (and How to Do It Right) - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-03-09T17:15:23+00:00\",\"dateModified\":\"2025-05-02T03:51:18+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why A/B Testing Is Essential (and How to Do It Right)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361\",\"name\":\"jeanfrancoislauzier@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g\",\"caption\":\"jeanfrancoislauzier@gmail.com\"},\"url\":\"https://wp.lauziermedia.ca/author/jeanfrancoislauziergmail-com/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"Why A/B Testing Is Essential (and How to Do It Right) - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"Why A/B Testing Is Essential (and How to Do It Right) - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/","og_site_name":"Lauzier Media","article_published_time":"2025-03-09T17:15:23+00:00","article_modified_time":"2025-05-02T03:51:18+00:00","author":"jeanfrancoislauzier@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"jeanfrancoislauzier@gmail.com"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/","url":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/","name":"Why A/B Testing Is Essential (and How to Do It Right) - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-03-09T17:15:23+00:00","dateModified":"2025-05-02T03:51:18+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"Why A/B Testing Is Essential (and How to Do It Right)"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361","name":"jeanfrancoislauzier@gmail.com","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g","caption":"jeanfrancoislauzier@gmail.com"},"url":"https://wp.lauziermedia.ca/author/jeanfrancoislauziergmail-com/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/3"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=1178"}],"version-history":[{"count":8,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1178/revisions"}],"predecessor-version":[{"id":1252,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1178/revisions/1252"}],"acf:post":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/739"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=1178"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1173,"date":"2025-03-09T13:08:12","date_gmt":"2025-03-09T17:08:12","guid":{"rendered":"https://wp.lauziermedia.ca/?p=1173"},"modified":"2025-03-09T13:08:13","modified_gmt":"2025-03-09T17:08:13","slug":"what-should-your-landing-pages-include-to-achieve-your-goals","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/","title":{"rendered":"What Should Your Landing Pages Include to Achieve Your Goals?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1173","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"en","categorie":"sem_google_ads","back":"Back","title":"What Should Your Landing Pages Include to Achieve Your Goals?","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/web-design-3411373_1280.jpg","short_text":"To have a successful digital campaign, a crucial element is having a relevant and high-performing landing page. Here’s what every good landing page should include.","text":"<p data-start=\"69\" data-end=\"232\">To have a successful digital campaign, a crucial element is having a relevant and high-performing landing page. Here’s what every good landing page should include:</p>\n<ol data-start=\"234\" data-end=\"1529\">\n<li data-start=\"234\" data-end=\"404\">\n<p data-start=\"237\" data-end=\"404\"><strong data-start=\"237\" data-end=\"250\">Relevance</strong><br data-start=\"250\" data-end=\"253\" />Ensure the content on your landing page aligns with the ad or keywords that attracted the users. Maintain consistency to meet visitors’ expectations.</p>\n</li>\n<li data-start=\"406\" data-end=\"580\">\n<p data-start=\"409\" data-end=\"580\"><strong data-start=\"409\" data-end=\"436\">Clear Value Proposition</strong><br data-start=\"436\" data-end=\"439\" />Clearly communicate what sets your product or service apart. Highlight the benefits and solutions to consumers’ problems in an obvious way.</p>\n</li>\n<li data-start=\"582\" data-end=\"766\">\n<p data-start=\"585\" data-end=\"766\"><strong data-start=\"585\" data-end=\"614\">Compelling Call to Action</strong><br data-start=\"614\" data-end=\"617\" />Guide consumers to the desired action (sign-up, purchase) with a clear and persuasive call to action. Make it easy to find and attractive to click.</p>\n</li>\n<li data-start=\"768\" data-end=\"962\">\n<p data-start=\"771\" data-end=\"962\"><strong data-start=\"771\" data-end=\"795\">User-Friendly Design</strong><br data-start=\"795\" data-end=\"798\" />Ensure your page is visually appealing, easy to navigate, and loads quickly on all devices. A clean design with intuitive navigation enhances the user experience.</p>\n</li>\n<li data-start=\"964\" data-end=\"1155\">\n<p data-start=\"967\" data-end=\"1155\"><strong data-start=\"967\" data-end=\"985\">Trust Elements</strong><br data-start=\"985\" data-end=\"988\" />Boost your credibility with testimonials, customer reviews, trust badges, and certifications. Address potential objections and reassure visitors of your reliability.</p>\n</li>\n<li data-start=\"1157\" data-end=\"1342\">\n<p data-start=\"1160\" data-end=\"1342\"><strong data-start=\"1160\" data-end=\"1187\">Conversion Optimization</strong><br data-start=\"1187\" data-end=\"1190\" />Continuously test elements like headlines, calls to action, and forms to optimize conversion rates. Use A/B testing to refine and improve performance.</p>\n</li>\n<li data-start=\"1344\" data-end=\"1529\">\n<p data-start=\"1347\" data-end=\"1529\"><strong data-start=\"1347\" data-end=\"1371\">Mobile Compatibility</strong><br data-start=\"1371\" data-end=\"1374\" />With mobile devices being omnipresent in our daily lives, make sure your landing page is fully responsive and works perfectly on smartphones and tablets.</p>\n</li>\n</ol>\n<p data-start=\"1531\" data-end=\"1705\">Creating a high-performing, optimized landing page requires understanding your audience, keeping the promises made in your ads, and guiding users toward the desired action.</p>\n<p data-start=\"1707\" data-end=\"1766\"><strong data-start=\"1707\" data-end=\"1732\">Jean-François Lauzier</strong><br data-start=\"1732\" data-end=\"1735\" />President, Digital Strategist</p>\n<p data-start=\"1768\" data-end=\"1890\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1768\" data-end=\"1790\">Lauzier Média Inc.</strong><br data-start=\"1790\" data-end=\"1793\" />📧 <a rel=\"noopener\" data-start=\"1796\" data-end=\"1815\">jf@lauziermedia.com</a><br data-start=\"1815\" data-end=\"1818\" />🌐 <a href=\"http://www.lauziermedia.com\" target=\"_new\" rel=\"noopener\" data-start=\"1821\" data-end=\"1872\">www.lauziermedia.com</a><br data-start=\"1872\" data-end=\"1875\" />📞 514 625-4933</p>\n","by_text":"By","by_name":"Jean-François Lauzier","title_seo":"What Should Your Landing Pages Include to Achieve Your Goals? | Digital Marketing Blog | Lauzier Média","meta_description":"To have a successful digital campaign, a crucial element is having a relevant and high-performing landing page. Here’s what every good landing page should include."},"share":{"title":"Share article","share_email_subject":"I would like to share this article with you.","share_email_body":"I would like to share this article with you.","share_email_title":"I would like to share this article with you."},"cta":{"title":"Ready to take your business to the next level?","description":"Together, let's implement strategies that deliver tangible results.","button":"Let's discuss your project"},"other_articles":{"title":"More interesting articles"},"second_cta":{"title":"Accelerate your growth with personalized solutions","description":"A partnership focused on tangible results and complete transparency","button":"Get a Free Analysis","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>What Should Your Landing Pages Include to Achieve Your Goals? - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"What Should Your Landing Pages Include to Achieve Your Goals? - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-03-09T17:08:12+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-09T17:08:13+00:00\" />\n<meta name=\"author\" content=\"jeanfrancoislauzier@gmail.com\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"jeanfrancoislauzier@gmail.com\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/\",\"url\":\"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/\",\"name\":\"What Should Your Landing Pages Include to Achieve Your Goals? - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-03-09T17:08:12+00:00\",\"dateModified\":\"2025-03-09T17:08:13+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Should Your Landing Pages Include to Achieve Your Goals?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361\",\"name\":\"jeanfrancoislauzier@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g\",\"caption\":\"jeanfrancoislauzier@gmail.com\"},\"url\":\"https://wp.lauziermedia.ca/author/jeanfrancoislauziergmail-com/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"What Should Your Landing Pages Include to Achieve Your Goals? - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"What Should Your Landing Pages Include to Achieve Your Goals? - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/","og_site_name":"Lauzier Media","article_published_time":"2025-03-09T17:08:12+00:00","article_modified_time":"2025-03-09T17:08:13+00:00","author":"jeanfrancoislauzier@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"jeanfrancoislauzier@gmail.com"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/","url":"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/","name":"What Should Your Landing Pages Include to Achieve Your Goals? - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-03-09T17:08:12+00:00","dateModified":"2025-03-09T17:08:13+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/03/09/what-should-your-landing-pages-include-to-achieve-your-goals/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"What Should Your Landing Pages Include to Achieve Your Goals?"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361","name":"jeanfrancoislauzier@gmail.com","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g","caption":"jeanfrancoislauzier@gmail.com"},"url":"https://wp.lauziermedia.ca/author/jeanfrancoislauziergmail-com/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/3"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=1173"}],"version-history":[{"count":2,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1173/revisions"}],"predecessor-version":[{"id":1177,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1173/revisions/1177"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=1173"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":1168,"date":"2025-03-09T12:51:27","date_gmt":"2025-03-09T16:51:27","guid":{"rendered":"https://wp.lauziermedia.ca/?p=1168"},"modified":"2025-03-09T13:02:46","modified_gmt":"2025-03-09T17:02:46","slug":"be-authentic-for-better-results","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/","title":{"rendered":"be-authentic-for-better-results"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1168","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"en","categorie":"strategie","back":"Back","title":"Be Authentic for Better Results","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_working-_C.jpeg","short_text":"Authenticity plays a crucial role in your strategy and marketing messages for several reasons.","text":"<p data-start=\"39\" data-end=\"135\">Authenticity plays a crucial role in your strategy and marketing messages for several reasons:</p>\n<ol data-start=\"137\" data-end=\"1533\">\n<li data-start=\"137\" data-end=\"423\">\n<p data-start=\"140\" data-end=\"423\"><strong data-start=\"140\" data-end=\"174\">Building Trust and Credibility</strong> – Consumers are increasingly aware of marketing tactics and are drawn to brands that are authentic and transparent. By being genuine in your messaging, you establish a relationship of trust with your audience, which can lead to long-term loyalty.</p>\n</li>\n<li data-start=\"425\" data-end=\"677\">\n<p data-start=\"428\" data-end=\"677\"><strong data-start=\"428\" data-end=\"465\">Standing Out from the Competition</strong> – In a saturated market where many brands compete for consumers’ attention, authenticity can be a powerful differentiator. People are attracted to brands that showcase their true personality and unique values.</p>\n</li>\n<li data-start=\"679\" data-end=\"989\">\n<p data-start=\"682\" data-end=\"989\"><strong data-start=\"682\" data-end=\"718\">Creating an Emotional Connection</strong> – Authentic messages are more likely to evoke an emotional response from your audience and potential customers. By expressing your values and authenticity, you can build deeper connections with your audience, leading to greater brand loyalty and lasting relationships.</p>\n</li>\n<li data-start=\"991\" data-end=\"1253\">\n<p data-start=\"994\" data-end=\"1253\"><strong data-start=\"994\" data-end=\"1018\">Increased Engagement</strong> – Consumers are more likely to engage with authentic content that resonates with them. By sharing real stories and highlighting your actual customers and employees, you can encourage interaction and participation from your audience.</p>\n</li>\n<li data-start=\"1255\" data-end=\"1533\">\n<p data-start=\"1258\" data-end=\"1533\"><strong data-start=\"1258\" data-end=\"1283\">A Positive Reputation</strong> – Authentic brands are often perceived more positively by the public. By being genuine and transparent in your marketing communications, you can strengthen your reputation and brand image, which can have a lasting positive impact on your business.</p>\n</li>\n</ol>\n<p data-start=\"1535\" data-end=\"1886\">In summary, authenticity in your marketing messages is essential to building trust with your audience, differentiating yourself from competitors, creating emotional connections, fostering engagement, and enhancing your brand reputation. By staying true to your values and identity, you can develop more effective and sustainable marketing campaigns.</p>\n<p data-start=\"1888\" data-end=\"1947\"><strong data-start=\"1888\" data-end=\"1913\">Jean-François Lauzier</strong><br data-start=\"1913\" data-end=\"1916\" />President, Digital Media Strategist</p>\n<p data-start=\"1949\" data-end=\"2071\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1949\" data-end=\"1971\">Lauzier Média Inc.</strong><br data-start=\"1971\" data-end=\"1974\" />📧 <a rel=\"noopener\" data-start=\"1977\" data-end=\"1996\">jf@lauziermedia.com</a><br data-start=\"1996\" data-end=\"1999\" />🌐 <a href=\"http://www.lauziermedia.com\" target=\"_new\" rel=\"noopener\" data-start=\"2002\" data-end=\"2053\">www.lauziermedia.com</a><br data-start=\"2053\" data-end=\"2056\" />📞 514 625-4933</p>\n","by_text":"By","by_name":"Jean-François Lauzier","title_seo":"Be Authentic for Better Results | Digital Marketing Blog | Lauzier Média","meta_description":"Authenticity plays a crucial role in your strategy and marketing messages for several reasons."},"share":{"title":"Share article","share_email_subject":"I would like to share this article with you.","share_email_body":"I would like to share this article with you.","share_email_title":"I would like to share this article with you."},"cta":{"title":"Ready to take your business to the next level?","description":"Together, let's implement strategies that deliver tangible results.","button":"Let's discuss your project"},"other_articles":{"title":"More interesting articles"},"second_cta":{"title":"Accelerate your growth with personalized solutions","description":"A partnership focused on tangible results and complete transparency","button":"Get a Free Analysis","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>be-authentic-for-better-results - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"be-authentic-for-better-results - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-03-09T16:51:27+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-09T17:02:46+00:00\" />\n<meta name=\"author\" content=\"jeanfrancoislauzier@gmail.com\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"jeanfrancoislauzier@gmail.com\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/\",\"url\":\"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/\",\"name\":\"be-authentic-for-better-results - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-03-09T16:51:27+00:00\",\"dateModified\":\"2025-03-09T17:02:46+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"be-authentic-for-better-results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361\",\"name\":\"jeanfrancoislauzier@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g\",\"caption\":\"jeanfrancoislauzier@gmail.com\"},\"url\":\"https://wp.lauziermedia.ca/author/jeanfrancoislauziergmail-com/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"be-authentic-for-better-results - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"be-authentic-for-better-results - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/","og_site_name":"Lauzier Media","article_published_time":"2025-03-09T16:51:27+00:00","article_modified_time":"2025-03-09T17:02:46+00:00","author":"jeanfrancoislauzier@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"jeanfrancoislauzier@gmail.com"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/","url":"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/","name":"be-authentic-for-better-results - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-03-09T16:51:27+00:00","dateModified":"2025-03-09T17:02:46+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/03/09/be-authentic-for-better-results/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"be-authentic-for-better-results"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/89b95e02ae078c5d2da3c5b0c4be4361","name":"jeanfrancoislauzier@gmail.com","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/78c5295fafaedabde34bb2d6dfb7e1a2131b4c99e6d0daf3ffb72f28fc40e44d?s=96&d=mm&r=g","caption":"jeanfrancoislauzier@gmail.com"},"url":"https://wp.lauziermedia.ca/author/jeanfrancoislauziergmail-com/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/3"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=1168"}],"version-history":[{"count":5,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1168/revisions"}],"predecessor-version":[{"id":1175,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1168/revisions/1175"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=1168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=1168"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=1168"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":757,"date":"2025-01-30T11:36:23","date_gmt":"2025-01-30T16:36:23","guid":{"rendered":"https://wp.lauziermedia.ca/?p=757"},"modified":"2025-03-03T13:56:36","modified_gmt":"2025-03-03T18:56:36","slug":"mesurez-vous-bien-vos-initiatives-marketing","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/","title":{"rendered":"mesurez-vous-bien-vos-initiatives-marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-757","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"fr","categorie":"sem_google_ads","back":"Retour","title":" Mesurez-vous bien vos initiatives marketing? ","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/ai-generated-8615473_1280.png","short_text":"L’une des erreurs les plus communes que nous observons lors d’un audit marketing ou de la reprise d’un compte est le manque de mesure des principaux objectifs.","text":"<p>L’une des erreurs les plus communes que nous observons lors d’un audit marketing ou de la reprise d’un compte est le manque de mesure des principaux objectifs.</p>\n<p>Dans certains cas, aucune action de conversion n’est mesurée, ce qui ne permet pas de mesurer la rentabilité (ROI) des investissements, tandis qu’à d’autres occasions les conversions mesurées sont beaucoup trop larges.</p>\n<p>Par exemple, une conversion est comptabilisée lorsqu’une personne a seulement visité une page sans n’avoir pris action, ce qui à première vue donne une impression que la performance des initiatives marketing est bonne cependant dans la réalité aucune vente ou acquisition de prospect ne se conclue.</p>\n<p><strong>La solution</strong> : Assurez-vous de bien déterminer quelles actions sont importantes pour votre entreprise et mesurer ces actions.</p>\n<p>Ceci vous permettra de connaître la réelle profitabilité de vos initiatives marketing et de prendre les meilleures décisions afin de faire croître votre entreprise et ces revenus.</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong>Lauzier Média inc.</strong><br />\njf@lauziermedia.com<br />\nwww.lauziermedia.com<br />\n514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"Mesurez-vous bien vos initiatives marketing? | Lauzier Média","meta_description":"L’une des erreurs les plus communes que nous observons lors d’un audit marketing ou de la reprise d’un compte est le manque de mesure des principaux objectifs."},"share":{"title":"Partager sur les réseaux sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressants"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>mesurez-vous-bien-vos-initiatives-marketing - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"mesurez-vous-bien-vos-initiatives-marketing - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-30T16:36:23+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-03T18:56:36+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/\",\"name\":\"mesurez-vous-bien-vos-initiatives-marketing - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-30T16:36:23+00:00\",\"dateModified\":\"2025-03-03T18:56:36+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"mesurez-vous-bien-vos-initiatives-marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"mesurez-vous-bien-vos-initiatives-marketing - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"mesurez-vous-bien-vos-initiatives-marketing - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/","og_site_name":"Lauzier Media","article_published_time":"2025-01-30T16:36:23+00:00","article_modified_time":"2025-03-03T18:56:36+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/","url":"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/","name":"mesurez-vous-bien-vos-initiatives-marketing - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-30T16:36:23+00:00","dateModified":"2025-03-03T18:56:36+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/30/mesurez-vous-bien-vos-initiatives-marketing/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"mesurez-vous-bien-vos-initiatives-marketing"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=757"}],"version-history":[{"count":19,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/757/revisions"}],"predecessor-version":[{"id":1125,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/757/revisions/1125"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=757"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":754,"date":"2025-01-30T11:34:23","date_gmt":"2025-01-30T16:34:23","guid":{"rendered":"https://wp.lauziermedia.ca/?p=754"},"modified":"2025-03-03T13:27:38","modified_gmt":"2025-03-03T18:27:38","slug":"soyez-authentique-pour-de-meilleurs-resultats","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/","title":{"rendered":"soyez-authentique-pour-de-meilleurs-resultats"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"fr","categorie":"strategie","back":"Retour","title":"Soyez authentique, pour de meilleurs résultats","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_working-_C.jpeg","short_text":"L'authenticité joue un rôle crucial dans votre stratégie et vos messages marketing pour plusieurs raisons:","text":"<p>L’authenticité joue un rôle crucial dans votre stratégie et vos messages marketing pour plusieurs raisons:</p>\n<p>1- <strong>Création de confiance et de crédibilité</strong> : Les consommateurs sont de plus en plus conscients des tactiques marketing et sont attirés par les marques qui sont authentiques et transparentes. En étant authentique dans vos messages, vous établissez une relation de confiance avec votre public, ce qui peut conduire à une fidélisation à long terme.</p>\n<p>2- <strong>Différenciation de la concurrence</strong> : Dans un marché saturé où de nombreuses marques rivalisent pour l’attention des consommateurs, l’authenticité peut être un puissant facteur de différenciation. Les consommateurs sont attirés par les marques qui montrent leur véritable personnalité et leurs valeurs uniques.</p>\n<p>3- <strong>Création d’une connexion émotionnelle </strong>: Les messages authentiques sont plus susceptibles de susciter une réponse émotionnelle chez votre audiences et clientèle potentielle. En exprimant vos valeurs et votre authenticité, vous pouvez créer des liens plus profonds avec votre public, ce qui peut conduire à une plus grande fidélité de votre marque et à des relations durables.</p>\n<p>4- <strong>Engagement accru</strong> : Les consommateurs sont plus enclins à s’engager avec du contenu authentique qui résonne avec eux. En racontant des histoires authentiques et en mettant en avant vos clients et employés réels, vous pouvez encourager l’interaction et la participation de votre audience.</p>\n<p>5- <strong>Réputation positive</strong> : Les marques authentiques sont souvent perçues de manière plus positive par le public. En étant authentique et transparent dans vos communications marketing, vous pouvez renforcer votre réputation et votre image de marque, ce qui peut avoir un impact positif sur votre entreprise à long terme.</p>\n<p>En somme, l’authenticité dans vos messages marketing est essentielle pour établir des relations de confiance avec votre public, vous différencier de la concurrence, créer des connexions émotionnelles, encourager l’engagement et renforcer votre réputation de marque. En restant fidèle à vos valeurs et à votre identité, vous pouvez créer des campagnes marketing plus efficaces et durables.</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong>Lauzier Média inc.</strong><br />\njf@lauziermedia.com<br />\nwww.lauziermedia.com<br />\n514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"","meta_description":""},"share":{"title":"Partager sur les réseaux sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressants"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>soyez-authentique-pour-de-meilleurs-resultats - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"soyez-authentique-pour-de-meilleurs-resultats - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-30T16:34:23+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-03T18:27:38+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/\",\"name\":\"soyez-authentique-pour-de-meilleurs-resultats - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-30T16:34:23+00:00\",\"dateModified\":\"2025-03-03T18:27:38+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"soyez-authentique-pour-de-meilleurs-resultats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"soyez-authentique-pour-de-meilleurs-resultats - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"soyez-authentique-pour-de-meilleurs-resultats - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/","og_site_name":"Lauzier Media","article_published_time":"2025-01-30T16:34:23+00:00","article_modified_time":"2025-03-03T18:27:38+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/","url":"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/","name":"soyez-authentique-pour-de-meilleurs-resultats - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-30T16:34:23+00:00","dateModified":"2025-03-03T18:27:38+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/30/soyez-authentique-pour-de-meilleurs-resultats/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"soyez-authentique-pour-de-meilleurs-resultats"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=754"}],"version-history":[{"count":12,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/754/revisions"}],"predecessor-version":[{"id":1098,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/754/revisions/1098"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=754"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":751,"date":"2025-01-30T11:32:25","date_gmt":"2025-01-30T16:32:25","guid":{"rendered":"https://wp.lauziermedia.ca/?p=751"},"modified":"2025-03-03T13:28:13","modified_gmt":"2025-03-03T18:28:13","slug":"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/","title":{"rendered":"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"fr","categorie":"sem_google_ads","back":"Retour","title":"5 conseils pour atteindre ses objectifs de campagnes marketing numérique","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/mediensturmer-aWf7mjwwJJo-unsplash.jpg","short_text":"Choisir la bonne plateforme selon l’objectif que vous désirez atteindre est déterminant pour le succès de vos campagnes marketing.","text":"<p>Choisir la bonne plateforme selon l’objectif que vous désirez atteindre est déterminant pour le succès de vos campagnes marketing. Voici quelques conseils pour vous guider dans le choix de la bonne plateforme pour votre objectif :</p>\n<p><strong>1- Définissez clairement vos objectifs</strong><br />\nAvant de choisir où vous investirez votre budget, identifiez précisément ce que vous voulez accomplir. Que ce soit augmenter le trafic vers votre site web, générer des leads qualifiés ou accroître la notoriété de votre marque, des objectifs clairs vous aideront à sélectionner la plateforme la plus adaptée.</p>\n<p><strong>2- Connaissez votre audience cible</strong><br />\nChaque plateforme a son propre public et ses propres fonctionnalités de ciblage. Étudiez votre audience pour déterminer sur quelle plateforme elle est la plus active et la plus réceptive à vos messages.</p>\n<p><strong>3- Déterminez la bonne plateforme publicitaire</strong><br />\nChaque plateforme offre des fonctionnalités uniques pour atteindre vos objectifs. Par exemple, Google Ads est idéal pour cibler des prospects actifs à la recherche de produits ou services, Facebook Ads excelle dans le ciblage démographique et les intérêts en exploitant les données détaillées des utilisateurs, et Linkedin Ads est parfait pour le ciblage professionnel et la génération de leads B2B en tirant parti des informations professionnelles détaillées des utilisateurs. Explorez les fonctionnalités de chaque plateforme pour choisir celle qui vous permettra d’atteindre vos objectifs.</p>\n<p><strong>4- Mesurez vos résultats</strong><br />\nUne fois vos campagnes lancées, suivez attentivement les performances de chaque campagne publicitaire. Utilisez des métriques telles quel taux de clics, le taux de conversion, et le retour sur investissement pour évaluer l’efficacité de vos campagnes.</p>\n<p><strong>5- Optimisez continuellement vos campagnes</strong><br />\nL’optimisation est essentielle pour maximiser les performances de vos campagnes. Utilisez vos données pour ajuster vos stratégies de ciblage, vos annonces et vos budgets. Testez différents éléments afin d’identifier ce qui fonctionne le mieux. En adoptant une approche d’optimisation proactive axée sur les données, vous pouvez améliorer constamment la performance de vos campagnes et atteindre vos objectifs avec succès.</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong>Lauzier Média inc.</strong><br />\njf@lauziermedia.com<br />\nwww.lauziermedia.com<br />\n514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"","meta_description":""},"share":{"title":"Partager sur les réseaux sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressants"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-30T16:32:25+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-03T18:28:13+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/\",\"name\":\"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-30T16:32:25+00:00\",\"dateModified\":\"2025-03-03T18:28:13+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/","og_site_name":"Lauzier Media","article_published_time":"2025-01-30T16:32:25+00:00","article_modified_time":"2025-03-03T18:28:13+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/","url":"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/","name":"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-30T16:32:25+00:00","dateModified":"2025-03-03T18:28:13+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/30/5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"5-conseils-pour-atteindre-ses-objectifs-de-campagnes-marketing-numerique"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=751"}],"version-history":[{"count":13,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/751/revisions"}],"predecessor-version":[{"id":1099,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/751/revisions/1099"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=751"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=751"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":748,"date":"2025-01-30T11:29:47","date_gmt":"2025-01-30T16:29:47","guid":{"rendered":"https://wp.lauziermedia.ca/?p=748"},"modified":"2025-03-03T13:28:40","modified_gmt":"2025-03-03T18:28:40","slug":"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/","title":{"rendered":"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"fr","categorie":"sem_google_ads","back":"Retour","title":"Que devraient inclure vos pages de destination afin d’atteindre vos objectifs?","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/web-design-3411373_1280.jpg","short_text":"Afin d’avoir une campagne numérique performante, un élément crucial est d’avoir une page de destination pertinente et performante.","text":"<p>Afin d’avoir une campagne numérique performante, un élément crucial est d’avoir une page de destination pertinente et performante. Voici ce que chaque bonne page de destination devrait inclure :</p>\n<p>1. <strong>Pertinence</strong><br />\nAssurez-vous que le contenu de votre page de destination correspond à l’annonce ou aux mots-clés qui ont attiré les utilisateurs. Maintenez une cohérence pour répondre aux attentes des visiteurs.</p>\n<p>2. <strong>Proposition de valeur claire</strong><br />\nCommuniquez clairement ce qui distingue votre produit ou service. Mettez en avant les avantages et les solutions aux problèmes des consommateurs de manière évidente.</p>\n<p>3. <strong>Appel à l’action convaincant</strong><br />\nGuidez les consommateurs vers l’action souhaitée (inscription, achat) avec un appel à l’action clair et persuasif. Rendez-le facile à trouver et attrayant à cliquer.</p>\n<p>4. <strong>Conception conviviale</strong><br />\nAssurez-vous que votre page est attrayante visuellement, facile à naviguer et se charge rapidement sur tous les appareils. Un design épuré avec une navigation intuitive améliore l’expérience utilisateur.</p>\n<p>5. <strong>Éléments de confiance </strong><br />\nRenforcez votre crédibilité avec des témoignages, des avis clients, des badges de confiance et des certifications. Adressez les objections potentielles et rassurez les visiteurs sur votre fiabilité.</p>\n<p>6. <strong>Optimisation pour la conversion</strong><br />\nTestez continuellement des éléments comme les titres, les appels à l’action et les formulaires pour optimiser les taux de conversion. Utilisez les tests A/B pour affiner et améliorer les performances.</p>\n<p>7. <strong>Compatibilité mobile</strong><br />\nLes appareils mobiles étant omniprésents dans nos vies quotidiennes, assurez-vous que votre page de destination est entièrement responsive et fonctionne parfaitement sur les téléphones intelligents et tablettes.</p>\n<p>Créer une page de destination performante et optimisée nécessite de comprendre votre audience, de tenir vos promesses faites dans vos annonces et de guider les utilisateurs vers l’action.</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong>Lauzier Média inc.</strong><br />\njf@lauziermedia.com<br />\nwww.lauziermedia.com<br />\n514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"","meta_description":""},"share":{"title":"Partager sur les médias sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressants"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-30T16:29:47+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-03T18:28:40+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/\",\"name\":\"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-30T16:29:47+00:00\",\"dateModified\":\"2025-03-03T18:28:40+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/","og_site_name":"Lauzier Media","article_published_time":"2025-01-30T16:29:47+00:00","article_modified_time":"2025-03-03T18:28:40+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/","url":"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/","name":"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-30T16:29:47+00:00","dateModified":"2025-03-03T18:28:40+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/30/que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"que-devraient-inclure-vos-pages-de-destination-afin-d-atteindre-vos-objectifs"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=748"}],"version-history":[{"count":13,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/748/revisions"}],"predecessor-version":[{"id":1100,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/748/revisions/1100"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=748"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":743,"date":"2025-01-30T11:26:10","date_gmt":"2025-01-30T16:26:10","guid":{"rendered":"https://wp.lauziermedia.ca/?p=743"},"modified":"2025-03-03T13:29:08","modified_gmt":"2025-03-03T18:29:08","slug":"3-metriques-cles-afin-d-evaluer-la-performance","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/","title":{"rendered":"3-metriques-cles-afin-d-evaluer-la-performance"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"fr","categorie":"strategie","back":"Retour","title":"3 métriques clés afin d'évaluer la performance","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/data-4570804_1280.jpg","short_text":"ous avez des campagnes Google Ads actuellement actives ou songez à lancer de nouvelles campagnes, voici 3 métriques clés à surveiller.","text":"<p>Vous avez des campagnes Google Ads actuellement actives ou songez à lancer de nouvelles campagnes, voici 3 métriques clés à surveiller.</p>\n<p><strong>1. Taux de Clics (CTR)</strong><br />\nLe CTR mesure l’engagement de vos utilisateurs avec vos annonces. Un CTR élevé démontre que vos annonces sont pertinentes aux consommateurs, tandis qu’à l’inverse un CTR faible est une bonne indication que vos annonces requièrent davantage de travail pour bien présenter votre service ou produit à vos prospects.</p>\n<p><strong>Astuce</strong> : Afin d’obtenir un CTR élevé, assurez-vous de bien intégrer vos mots clés dans vos annonces, ajouter des éléments de différenciations de vos produits et/ou services ainsi qu’un appel à l’action.</p>\n<p> </p>\n<p><strong>2. Taux de Conversion</strong><br />\nLe taux de conversion montre si vos visiteurs passent à l’action après avoir cliqué sur vos annonces (achat, inscription, prise de contact, etc.). Un taux de conversion élevé signifie que vos annonces et vos pages de destination répondre aux attentes et besoins de vos prospects.</p>\n<p><strong>Astuce</strong> : Testez différentes versions et éléments de vos pages de destination afin d’évaluer ce qui convertit le mieux face à vos prospects et continuellement améliorer la performance de vos campagnes.</p>\n<p> </p>\n<p><strong>3. Coût Par Conversion (CPA)</strong><br />\nLe CPA indique combien vous dépensez pour chaque conversion obtenue. Cet indicateur vous aidera à mesurer la rentabilité de vos campagnes. Si le coût par conversion est trop élevé, cela peut nuire à votre rentabilité.</p>\n<p><strong>Astuce</strong> : Assurer une bonne sélection de vos mots clés et ajustez vos enchères en fonction des performances de vos campagnes pour maximiser l’efficacité de votre budget.</p>\n<p> </p>\n<p>En surveillant de près ces 3 métriques, vous pouvez améliorer la performance de vos campagnes, générer plus de conversions, mieux gérer vos dépenses publicitaires et ainsi augmenter la rentabilité de vos campagnes publicitaires.</p>\n<p>Bien que nous nous sommes penchés sur 3 métriques dans cette publication, n’oublier d’analyser l’ensemble des métriques tel que le coût par clic (CPC), le taux d’impressions, le volume de conversions, etc., afin de bien évaluer et la performance de vos campagnes.</p>\n<p>Obtenez une analyse gratuite de vos campagnes numériques afin d’assurer une rentabilité optimale de vos investissements.</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong>Lauzier Média inc.</strong><br />\njf@lauziermedia.com<br />\nwww.lauziermedia.com<br />\n514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"","meta_description":""},"share":{"title":"Partager sur les réseaux sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressant"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>3-metriques-cles-afin-d-evaluer-la-performance - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"3-metriques-cles-afin-d-evaluer-la-performance - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-30T16:26:10+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-03T18:29:08+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/\",\"name\":\"3-metriques-cles-afin-d-evaluer-la-performance - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-30T16:26:10+00:00\",\"dateModified\":\"2025-03-03T18:29:08+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3-metriques-cles-afin-d-evaluer-la-performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"3-metriques-cles-afin-d-evaluer-la-performance - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"3-metriques-cles-afin-d-evaluer-la-performance - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/","og_site_name":"Lauzier Media","article_published_time":"2025-01-30T16:26:10+00:00","article_modified_time":"2025-03-03T18:29:08+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/","url":"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/","name":"3-metriques-cles-afin-d-evaluer-la-performance - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-30T16:26:10+00:00","dateModified":"2025-03-03T18:29:08+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/30/3-metriques-cles-afin-d-evaluer-la-performance/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"3-metriques-cles-afin-d-evaluer-la-performance"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=743"}],"version-history":[{"count":15,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/743/revisions"}],"predecessor-version":[{"id":1101,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/743/revisions/1101"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=743"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":739,"date":"2025-01-30T10:40:50","date_gmt":"2025-01-30T15:40:50","guid":{"rendered":"https://wp.lauziermedia.ca/?p=739"},"modified":"2025-05-01T23:30:54","modified_gmt":"2025-05-02T03:30:54","slug":"pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/","title":{"rendered":"Pourquoi les tests A/B sont indispensables (et comment bien les faire)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-739","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":"https://wp.lauziermedia.ca/2025/03/09/why-a-b-testing-is-essential-and-how-to-do-it-right/","article":{"principal":{"lang":"fr","categorie":"marketing_web","back":"Retour","title":"Pourquoi les tests A/B sont indispensables (et comment bien les faire)","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/test-AB.png","short_text":"Comprendre ce qui résonne le mieux auprès de votre clientèle et audience cible est essentiel pour mener des campagnes marketing performantes.","text":"<p>Dans un monde numérique où chaque clic, chaque seconde d’attention compte, il est crucial de prendre des décisions fondées sur des données concrètes plutôt que sur de simples intuitions. C’est là qu’interviennent les <strong>tests A/B</strong>, une méthode incontournable pour optimiser les performances de vos campagnes marketing, de vos pages web ou même de vos produits.</p>\n<p>Dans cet article, nous allons explorer <strong>ce qu’est un test A/B</strong>, <strong>pourquoi il est indispensable</strong>, <strong>comment le mettre en place efficacement</strong>, et <strong>quelles erreurs éviter</strong>.</p>\n<h2><strong>Qu’est-ce qu’un test A/B ?</strong></h2>\n<p>Un <strong>test A/B</strong> (A/B testing), est une méthode de comparaison entre deux versions d’un même élément pour déterminer laquelle est la plus performante.</p>\n<h3><strong>Comment ça fonctionne ?</strong></h3>\n<p>On divise l’audience de manière aléatoire en deux groupes :</p>\n<ul>\n<li>Le <strong>groupe A</strong> voit la version originale (la « version de contrôle »)</li>\n<li>Le <strong>groupe B</strong> voit une version modifiée (la « variante »)</li>\n</ul>\n<p>Ensuite, on mesure l’impact de cette modification sur un indicateur clé, comme :</p>\n<ul>\n<li>Le taux de clics sur un bouton ou une annonce</li>\n<li>Le taux de conversion (achat, inscription, etc)</li>\n<li>Le taux d’interaction avec une publication sur les réseaux sociaux</li>\n<li>Le taux d’ouverture d’un e-mail</li>\n</ul>\n<p>Par exemple :<br />\nVous souhaitez tester l’efficacité d’un bouton d’appel à l’action. Sur votre page, vous avez actuellement un bouton rouge. Vous souhaitez savoir si un bouton vert pourrait inciter plus de gens à cliquer. Vous créez donc une version avec un bouton vert (version B), et vous comparez les résultats.</p>\n<h3><strong>Pourquoi faire des tests A/B ?</strong></h3>\n<ol>\n<li><strong> Prendre des décisions basées sur les données: </strong>Fini les décisions basées sur l’intuition ou les préférences personnelles. Les tests A/B vous donnent des résultats mesurables qui vous aident à choisir objectivement ce qui fonctionne le mieux.</li>\n<li><strong> Optimiser la conversion: </strong>Même de petites améliorations (changer un titre, un visuel, une couleur) peuvent avoir un impact significatif sur vos performances globales.</li>\n<li><strong> Réduire les risques: </strong>Avant de généraliser une nouvelle version de votre site, d’un e-mail ou d’une annonce, vous pouvez la tester en conditions réelles. Cela permet d’éviter de dégrader les résultats par erreur.</li>\n<li><strong> Comprendre votre audience: </strong>Les tests A/B révèlent ce qui résonne le mieux auprès de vos clients et clients potentiels. Vous en apprendez davantage sur leur comportement et leurs préférences.</li>\n</ol>\n<h3><strong>Comment mettre en place un test A/B efficace ?</strong></h3>\n<ol>\n<li><strong> Définissez un objectif clair: </strong>Quel comportement voulez-vous influencer ? Un clic, une inscription, un achat ? Il faut une métrique précise.</li>\n<li><strong> Teste un seul élément à la fois: </strong>Pour obtenir un résultat clair, modifie une seule variable. Sinon, vous ne saurez pas ce qui a réellement influencé le résultat.</li>\n<li><strong> Assurez-vous d’avoir un échantillon suffisant: </strong>Il faut que le test soit statistiquement significatif. Si votre échantillon est trop petit, vous risquez de tirer de fausses conclusions.</li>\n<li><strong> Laissez le test actif suffisamment longtemps: </strong>Ne vous précipitez pas pour lire les résultats. Un test trop court peut être biaisé par des fluctuations temporaires.</li>\n</ol>\n<h3><strong>Les erreurs courantes à éviter</strong></h3>\n<ol>\n<li><strong>Changer plusieurs éléments en même temps</strong>\n<ul>\n<li><strong>Exemple </strong>: Modifier simultanément le visuel, le titre et l’appel à l’action dans une seule variante.<br />\nVous testez une nouvelle publicité sur Facebook avec une image différente et un nouveau texte. La performance s’améliore, mais vous ne savez pas si c’est à cause de l’image plus engageante ou du nouveau message. Résultat : vous ne pouvez pas tirer de conclusion fiable.</li>\n</ul>\n</li>\n<li><strong>Arrêter un test trop tôt</strong>\n<ul>\n<li><strong>Exemple</strong> : Tirer des conclusions après un délai trop court, avant que l’algorithme de diffusion ne se stabilise.<br />\nVous lancez deux versions d’une annonce sur Google Ads. Après 24 heures, l’une semble avoir un taux de clics (CTR) plus élevé, alors vous la désactivez. Pourtant, après plusieurs jours, l’autre aurait peut-être surperformé en conversions, car elle s’adressait mieux à des utilisateurs plus qualifiés.</li>\n</ul>\n</li>\n<li><strong>Ignorer les variations saisonnières ou comportementales</strong>\n<ul>\n<li><strong>Exemple </strong>: Tester sans tenir compte des fluctuations liées au jour de la semaine, à la période du mois ou à des événements spécifiques.<br />\nVous testez une offre le week-end d’un long congé (ex : Black Friday), alors que votre version de contrôle avait été testée une semaine plus tôt, en pleine période creuse. Vos résultats sont biaisés par un contexte très différent — et non par la qualité de l’annonce.</li>\n</ul>\n</li>\n<li><strong>Tirer des conclusions sans vérifier la significativité statistique</strong>\n<ul>\n<li><strong>Exemple</strong> : Se fier à de petites différences de performance sans s’assurer qu’elles ne sont pas dues au hasard.<br />\nUne annonce A a un taux de conversion de 5 %, et l’annonce B atteint 5,3 % après quelques centaines d’impressions. Vous concluez trop vite que B est meilleure, alors qu’avec un échantillon aussi limité, l’écart peut être statistiquement insignifiant.</li>\n</ul>\n</li>\n</ol>\n<h3><strong>Voici d’autres</strong><strong> exemples concrets</strong></h3>\n<ul>\n<li><strong>E-commerce</strong> : Un site a testé deux versions de sa page produit. Une version avec un bouton « Acheter maintenant » rouge, une autre avec un bouton vert. Résultat : le bouton vert a augmenté les achats de 12 %.</li>\n<li><strong>Email marketing</strong> : Une entreprise a testé deux objets d’e-mail. L’un incluait un emoji, l’autre non. L’e-mail avec emoji a obtenu un taux d’ouverture supérieur de 8 %.</li>\n<li><strong>Page de destination</strong> : Une page de destination avec un témoignage client vidéo a été testée contre une version sans vidéo. Le taux d’inscription a doublé.</li>\n<li><strong>Publicité en ligne (Facebook Ads)</strong> : Une marque a testé deux variantes d’une publicité Facebook : dans la version A, l’image montrait le produit seul sur fond blanc ; dans la version B, le produit était utilisé par une personne dans un contexte réel. Résultat : la version B a généré un taux de clics (CTR) 30 % plus élevé et un coût par conversion 20 % plus bas.</li>\n</ul>\n<h3><strong>En résumé</strong></h3>\n<p>Les tests A/B sont une arme redoutable pour améliorer l’expérience utilisateur et les performances de vos actions marketing. Ils permettent de valider ou d’infirmer une hypothèse, d’optimiser chaque détail, et surtout, de <strong>décider en connaissance de cause</strong>.</p>\n<p><strong>Alors n’attendez pas : tester, tester, et tester encore !</strong><br />\nC’est le meilleur moyen de progresser, d’innover, et de mesurer les impacts de vos actions afin de maximiser votre impact et vos investissements.</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong data-start=\"1010\" data-end=\"1032\">Lauzier Média Inc.</strong><br data-start=\"1032\" data-end=\"1035\" />📧 <a rel=\"noopener\" data-start=\"1038\" data-end=\"1057\">jf@lauziermedia.com</a><br data-start=\"1057\" data-end=\"1060\" />🌐 <a href=\"http://www.lauziermedia.com/\" target=\"_new\" rel=\"noopener\" data-start=\"1063\" data-end=\"1114\">www.lauziermedia.com</a><br data-start=\"1114\" data-end=\"1117\" />📞 514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"Pourquoi les tests A/B sont indispensables (et comment bien les faire)","meta_description":"L'importance du A/B testing. Optimisez vos campagnes avec les tests A/B : méthodes, erreurs à éviter et exemples concrets."},"share":{"title":"Partager sur média sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressants"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>Pourquoi les tests A/B sont indispensables (et comment bien les faire) - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Pourquoi les tests A/B sont indispensables (et comment bien les faire) - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-30T15:40:50+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-05-02T03:30:54+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/\",\"name\":\"Pourquoi les tests A/B sont indispensables (et comment bien les faire) - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-30T15:40:50+00:00\",\"dateModified\":\"2025-05-02T03:30:54+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi les tests A/B sont indispensables (et comment bien les faire)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi les tests A/B sont indispensables (et comment bien les faire) - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"Pourquoi les tests A/B sont indispensables (et comment bien les faire) - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/","og_site_name":"Lauzier Media","article_published_time":"2025-01-30T15:40:50+00:00","article_modified_time":"2025-05-02T03:30:54+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/","url":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/","name":"Pourquoi les tests A/B sont indispensables (et comment bien les faire) - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-30T15:40:50+00:00","dateModified":"2025-05-02T03:30:54+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/30/pourquoi-les-tests-a-b-sont-indispensables-et-comment-bien-les-faire/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"Pourquoi les tests A/B sont indispensables (et comment bien les faire)"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=739"}],"version-history":[{"count":21,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/739/revisions"}],"predecessor-version":[{"id":1249,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/739/revisions/1249"}],"acf:post":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/1178"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=739"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}},{"id":727,"date":"2025-01-29T11:33:47","date_gmt":"2025-01-29T16:33:47","guid":{"rendered":"https://wp.lauziermedia.ca/?p=727"},"modified":"2025-03-03T13:29:52","modified_gmt":"2025-03-03T18:29:52","slug":"l-importance-des-donnees-en-marketing","status":"publish","type":"post","link":"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/","title":{"rendered":"l-importance-des-donnees-en-marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":{"alternate_page":null,"article":{"principal":{"lang":"fr","categorie":"sem_google_ads","back":"Retour","title":"L’importance des données en Marketing ","main_image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/computer-5837248_1280.jpg","short_text":"Les données sont bien plus qu'une suite de chiffres – elles sont la clé qui ouvre les portes de l'efficacité et de la pertinence dans le monde du marketing moderne.","text":"<p>Les données sont bien plus qu’une suite de chiffres – elles sont la clé qui ouvre les portes de l’efficacité et de la pertinence dans le monde du marketing moderne.</p>\n<p>Elles permettent :</p>\n<p><strong>Prise de décision éclairée</strong> : Les données fournissent des informations importantes sur le comportement des consommateurs, permettant une prise de décision éclairée. Savoir qui sont nos clients, ce qu’ils recherchent et comment ils interagissent avec nos contenus est essentiel pour des stratégies marketing ciblées et efficaces.</p>\n<p><strong>Personnalisation de l’expérience client</strong> : Grâce aux données, nous pouvons créer des expériences personnalisées. De la personnalisation des offres à l’adaptation des messages, les données nous aident à tisser des liens plus forts avec notre public en répondant à leurs besoins spécifiques.</p>\n<p><strong>Optimisation des performances </strong>: Les données sont le carburant de l’optimisation. En suivant les performances des campagnes, nous identifions ce qui fonctionne et ajustons ce qui peut être amélioré, assurant ainsi une efficacité maximale et rentabilité de nos efforts marketing.</p>\n<p>Et vous, comment utilisez-vous les données?</p>\n<p> </p>\n<p><strong>Jean-François Lauzier</strong><br />\nPrésident, stratège numérique</p>\n<p><strong>Lauzier Média inc.</strong><br />\njf@lauziermedia.com<br />\nwww.lauziermedia.com<br />\n514 625-4933</p>\n","by_text":"Par","by_name":"Jean-François Lauzier","title_seo":"","meta_description":""},"share":{"title":"Partager sur les réseaux sociaux","share_email_subject":"J'aimerais vous partager cet article","share_email_body":"Je trouve cet article intéressant","share_email_title":"Partage par courriel"},"cta":{"title":"Prêt à propulser votre entreprise au prochain niveau?","description":"Ensemble, mettons en place des stratégies générant des résultats concrets","button":"Discutons de votre projet"},"other_articles":{"title":"Articles intéressants"},"second_cta":{"title":" Accélérez votre croissance grâce à des solutions personnalisées ","description":"Un partenariat orienté vers des résultats concrets et une transparence totale ","button":"Obtenez une analyse gratuite","image":"https://wp.lauziermedia.ca/wp-content/uploads/2025/01/woman_chart_wall_C.webp"}},"":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https://yoast.com/wordpress/plugins/seo/ -->\n<title>l-importance-des-donnees-en-marketing - Lauzier Media</title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<meta property=\"og:locale\" content=\"fr_CA\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"l-importance-des-donnees-en-marketing - Lauzier Media\" />\n<meta property=\"og:url\" content=\"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/\" />\n<meta property=\"og:site_name\" content=\"Lauzier Media\" />\n<meta property=\"article:published_time\" content=\"2025-01-29T16:33:47+00:00\" />\n<meta property=\"article:modified_time\" content=\"2025-03-03T18:29:52+00:00\" />\n<meta name=\"author\" content=\"Claudine Langlois\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:label1\" content=\"Écrit par\" />\n\t<meta name=\"twitter:data1\" content=\"Claudine Langlois\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/\",\"url\":\"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/\",\"name\":\"l-importance-des-donnees-en-marketing - Lauzier Media\",\"isPartOf\":{\"@id\":\"https://wp.lauziermedia.ca/#website\"},\"datePublished\":\"2025-01-29T16:33:47+00:00\",\"dateModified\":\"2025-03-03T18:29:52+00:00\",\"author\":{\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\"},\"breadcrumb\":{\"@id\":\"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https://wp.lauziermedia.ca/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"l-importance-des-donnees-en-marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https://wp.lauziermedia.ca/#website\",\"url\":\"https://wp.lauziermedia.ca/\",\"name\":\"Lauzier Media\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https://wp.lauziermedia.ca/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f\",\"name\":\"Claudine Langlois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https://wp.lauziermedia.ca/#/schema/person/image/\",\"url\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"contentUrl\":\"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g\",\"caption\":\"Claudine Langlois\"},\"url\":\"https://wp.lauziermedia.ca/author/clanglois/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"l-importance-des-donnees-en-marketing - Lauzier Media","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"l-importance-des-donnees-en-marketing - Lauzier Media","og_url":"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/","og_site_name":"Lauzier Media","article_published_time":"2025-01-29T16:33:47+00:00","article_modified_time":"2025-03-03T18:29:52+00:00","author":"Claudine Langlois","twitter_card":"summary_large_image","twitter_misc":{"Écrit par":"Claudine Langlois"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/","url":"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/","name":"l-importance-des-donnees-en-marketing - Lauzier Media","isPartOf":{"@id":"https://wp.lauziermedia.ca/#website"},"datePublished":"2025-01-29T16:33:47+00:00","dateModified":"2025-03-03T18:29:52+00:00","author":{"@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f"},"breadcrumb":{"@id":"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/"]}]},{"@type":"BreadcrumbList","@id":"https://wp.lauziermedia.ca/2025/01/29/l-importance-des-donnees-en-marketing/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://wp.lauziermedia.ca/"},{"@type":"ListItem","position":2,"name":"l-importance-des-donnees-en-marketing"}]},{"@type":"WebSite","@id":"https://wp.lauziermedia.ca/#website","url":"https://wp.lauziermedia.ca/","name":"Lauzier Media","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://wp.lauziermedia.ca/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https://wp.lauziermedia.ca/#/schema/person/a8cb0361ad80fb34f81c18e82ddef14f","name":"Claudine Langlois","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https://wp.lauziermedia.ca/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/1ef886691811d1fc864e163f211a2fb0abc69bbf2cd6f6c7ab9b4be3dfc85b7e?s=96&d=mm&r=g","caption":"Claudine Langlois"},"url":"https://wp.lauziermedia.ca/author/clanglois/"}]}},"featured_image_url":null,"_links":{"self":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts"}],"about":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/users/2"}],"replies":[{"embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/comments?post=727"}],"version-history":[{"count":16,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/727/revisions"}],"predecessor-version":[{"id":1103,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/posts/727/revisions/1103"}],"wp:attachment":[{"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https://wp.lauziermedia.ca/wp-json/wp/v2/tags?post=727"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}]
"fr"
Retour
Pourquoi les tests A/B sont indispensables (et comment bien les faire)
Dans un monde numérique où chaque clic, chaque seconde d’attention compte, il est crucial de prendre des décisions fondées sur des données concrètes plutôt que sur de simples intuitions. C’est là qu’interviennent les tests A/B, une méthode incontournable pour optimiser les performances de vos campagnes marketing, de vos pages web ou même de vos produits.
Dans cet article, nous allons explorer ce qu’est un test A/B, pourquoi il est indispensable, comment le mettre en place efficacement, et quelles erreurs éviter.
Qu’est-ce qu’un test A/B ?
Un test A/B (A/B testing), est une méthode de comparaison entre deux versions d’un même élément pour déterminer laquelle est la plus performante.
Comment ça fonctionne ?
On divise l’audience de manière aléatoire en deux groupes :
Le groupe A voit la version originale (la « version de contrôle »)
Le groupe B voit une version modifiée (la « variante »)
Ensuite, on mesure l’impact de cette modification sur un indicateur clé, comme :
Le taux de clics sur un bouton ou une annonce
Le taux de conversion (achat, inscription, etc)
Le taux d’interaction avec une publication sur les réseaux sociaux
Le taux d’ouverture d’un e-mail
Par exemple :
Vous souhaitez tester l’efficacité d’un bouton d’appel à l’action. Sur votre page, vous avez actuellement un bouton rouge. Vous souhaitez savoir si un bouton vert pourrait inciter plus de gens à cliquer. Vous créez donc une version avec un bouton vert (version B), et vous comparez les résultats.
Pourquoi faire des tests A/B ?
Prendre des décisions basées sur les données: Fini les décisions basées sur l’intuition ou les préférences personnelles. Les tests A/B vous donnent des résultats mesurables qui vous aident à choisir objectivement ce qui fonctionne le mieux.
Optimiser la conversion: Même de petites améliorations (changer un titre, un visuel, une couleur) peuvent avoir un impact significatif sur vos performances globales.
Réduire les risques: Avant de généraliser une nouvelle version de votre site, d’un e-mail ou d’une annonce, vous pouvez la tester en conditions réelles. Cela permet d’éviter de dégrader les résultats par erreur.
Comprendre votre audience: Les tests A/B révèlent ce qui résonne le mieux auprès de vos clients et clients potentiels. Vous en apprendez davantage sur leur comportement et leurs préférences.
Comment mettre en place un test A/B efficace ?
Définissez un objectif clair: Quel comportement voulez-vous influencer ? Un clic, une inscription, un achat ? Il faut une métrique précise.
Teste un seul élément à la fois: Pour obtenir un résultat clair, modifie une seule variable. Sinon, vous ne saurez pas ce qui a réellement influencé le résultat.
Assurez-vous d’avoir un échantillon suffisant: Il faut que le test soit statistiquement significatif. Si votre échantillon est trop petit, vous risquez de tirer de fausses conclusions.
Laissez le test actif suffisamment longtemps: Ne vous précipitez pas pour lire les résultats. Un test trop court peut être biaisé par des fluctuations temporaires.
Les erreurs courantes à éviter
Changer plusieurs éléments en même temps
Exemple : Modifier simultanément le visuel, le titre et l’appel à l’action dans une seule variante.
Vous testez une nouvelle publicité sur Facebook avec une image différente et un nouveau texte. La performance s’améliore, mais vous ne savez pas si c’est à cause de l’image plus engageante ou du nouveau message. Résultat : vous ne pouvez pas tirer de conclusion fiable.
Arrêter un test trop tôt
Exemple : Tirer des conclusions après un délai trop court, avant que l’algorithme de diffusion ne se stabilise.
Vous lancez deux versions d’une annonce sur Google Ads. Après 24 heures, l’une semble avoir un taux de clics (CTR) plus élevé, alors vous la désactivez. Pourtant, après plusieurs jours, l’autre aurait peut-être surperformé en conversions, car elle s’adressait mieux à des utilisateurs plus qualifiés.
Ignorer les variations saisonnières ou comportementales
Exemple : Tester sans tenir compte des fluctuations liées au jour de la semaine, à la période du mois ou à des événements spécifiques.
Vous testez une offre le week-end d’un long congé (ex : Black Friday), alors que votre version de contrôle avait été testée une semaine plus tôt, en pleine période creuse. Vos résultats sont biaisés par un contexte très différent — et non par la qualité de l’annonce.
Tirer des conclusions sans vérifier la significativité statistique
Exemple : Se fier à de petites différences de performance sans s’assurer qu’elles ne sont pas dues au hasard.
Une annonce A a un taux de conversion de 5 %, et l’annonce B atteint 5,3 % après quelques centaines d’impressions. Vous concluez trop vite que B est meilleure, alors qu’avec un échantillon aussi limité, l’écart peut être statistiquement insignifiant.
Voici d’autres exemples concrets
E-commerce : Un site a testé deux versions de sa page produit. Une version avec un bouton « Acheter maintenant » rouge, une autre avec un bouton vert. Résultat : le bouton vert a augmenté les achats de 12 %.
Email marketing : Une entreprise a testé deux objets d’e-mail. L’un incluait un emoji, l’autre non. L’e-mail avec emoji a obtenu un taux d’ouverture supérieur de 8 %.
Page de destination : Une page de destination avec un témoignage client vidéo a été testée contre une version sans vidéo. Le taux d’inscription a doublé.
Publicité en ligne (Facebook Ads) : Une marque a testé deux variantes d’une publicité Facebook : dans la version A, l’image montrait le produit seul sur fond blanc ; dans la version B, le produit était utilisé par une personne dans un contexte réel. Résultat : la version B a généré un taux de clics (CTR) 30 % plus élevé et un coût par conversion 20 % plus bas.
En résumé
Les tests A/B sont une arme redoutable pour améliorer l’expérience utilisateur et les performances de vos actions marketing. Ils permettent de valider ou d’infirmer une hypothèse, d’optimiser chaque détail, et surtout, de décider en connaissance de cause.
Alors n’attendez pas : tester, tester, et tester encore !
C’est le meilleur moyen de progresser, d’innover, et de mesurer les impacts de vos actions afin de maximiser votre impact et vos investissements.
